Advance White Toothpaste

Name: Advance White Toothpaste
Brand: Arm and Hammer

PFR Grade

Poor — significant plastic content, use with caution

Contains SLS artificial flavors and titanium dioxide. Plastic tube. Baking soda is effective but other ingredients are problematic.

PFR Caution

Whitening toothpaste with baking soda. Contains SLS artificial flavors titanium dioxide. Plastic tube.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials

Packaging

Transparency

Durability

$5See Safer Alternatives in Oral Care

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 13, 2026

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Moderate Exposure Risk — Why This Product Category Matters

The average toothpaste tube is made of multilayer plastic-aluminum laminate and cannot be recycled. Many whitening products contain microplastic abrasives.

Synthetic Plastic Content

100%

synthetic plastic by weight

Why We Rated It This Way

Arm and Hammer baking soda is an effective mild abrasive but the formula also contains SLS artificial flavors and titanium dioxide. The plastic tube is not recyclable.