Activated Charcoal Whitening Toothpaste

Name: Activated Charcoal Whitening Toothpaste
Brand: Hello

PFR Grade

Good — mostly plastic-free with minor concerns

No SLS, no artificial sweeteners, no synthetic dyes, no triclosan, no parabens. Vegan. Hello is one of the most popular natural toothpaste brands. Some synthetic preservatives present.

PFR Recommended

Activated charcoal whitening toothpaste. No SLS, no artificial sweeteners, no synthetic dyes, no triclosan, no parabens. Vegan.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials

Packaging

Transparency

Durability

$6See Safer Alternatives in Oral Care

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 6, 2026

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High Exposure Risk — Why This Product Category Matters

The mouth is one of the most absorptive areas of the body. Toothpaste, mouthwash, and dental products are in contact with oral mucosa for minutes daily. Fluoride, triclosan, artificial sweeteners, microbeads, and synthetic fragrances in conventional oral care products are absorbed directly into the bloodstream.

Synthetic Plastic Content

30%

synthetic plastic by weight

Why We Rated It This Way

Hello's activated charcoal toothpaste is a solid natural option. No SLS (which can cause canker sores), no artificial sweeteners, no synthetic dyes. Available at most drugstores.